Ruel's resumé reads like that of a seasoned global superstar. And to give them the chance to add their own spin by finishing the lyrics too.” We can't wait for his debut album to drop - but until then, we're so excited to be partnering with him to give his millions of fans around the world a sneak peek of his upcoming single, exclusively on YouTube Shorts. Marion Briand, Manager, Music Content Partnerships (AU/NZ), YouTube, said: “Ruel is such a talented artist, and it has been incredible to watch him grow from success-to-success since we first spotted him on YouTube in 2017. Australian born Ruel joins global megastars BTS and Ed Sheeran in partnering with YouTube to utilise Shorts as the springboard for launching their most significant musical moments. “Everyone has ups and downs, but because it's never just one thing, I couldn’t just give it one word and wanted to leave it open for interpretation.”Īlong the journey to release, Ruel will be spotlighting some of his favourite fan responses across his social channels, so participants are encouraged to use the hashtags #ShortsRuel for their chance for a shout out. “The idea of the underline at the end of the title was to try to explain that everyone has a different experience growing up,” explains Ruel. Whatever growing up has meant for his fans, Ruel wants to know and then he wants you to share it with the world. To mark the single’s arrival and to celebrate the joys, trials and tribulations of growing up, Ruel is asking his fans to get creative on YouTube Shorts and help him finish the lyric “growing up is…” Growing up is… mad messy fun full-on epic ridiculous sad silly salty bizarre brilliant or perhaps it’s just basic. Australian pop superstar Ruel has today shared a 15-second snippet of his newest single ‘GROWING UP IS _’ ahead of its official release on Friday 10 December.Īvailable exclusively on YouTube Shorts – where Ruel commands a fanbase of 1.5 million subscribers – the ‘GROWING UP IS _’ teaser reveals a breezy ode to the messy, complicated, yet ultimately exhilarating rites of passage we all traverse while growing up.
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